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Spain 1985

Link between tradition and modernity. Relation between past and present. Dislocation of identity. We live and use futuristic progress, science and technic development. We are going too fast, there’s no time for reflexion, no time for digestion. This stratification of forgotten memories. Thought time and history, collected experiences, isolated in neuronal islands, the unconscious. There are some meetings but there’s no listening, we get no real conclusions, there’s no time for that.

From such a crash of doctrines it was just left the certainty of none of them and the pain of that absence. 

Such an undisciplined society, on its cultural fundaments, could not be anything else than a victim. And that's how we wake up in a world avid of social developments, in which, full of joy, we commit ourselves to conquer this unknown freedom, a progress that was never defined. The massive democratization of our era claims for a collective responsibility. We have a world based on rules, which forgets it should by based on values.

Alejandro Cerón is a multidisciplinary artist whose work usually blurs the line between art and design. He is fascinated by the relativity of the existentialist reality of contemporary individuals.
Having anthropologic and sociologic developments, philosophy, psychology of perception and experimentation as main sources of inspiration, Alejandro’s work aims to generate emotional blossoming experiences.

Particularly his project at Glogauair aims to promote in the audience a collective awareness feeling.

Alejandro Ceron at
OPEN STUDIOS September 2013
Alejandro Ceron // Showcase Project

More at

HyperMarket 1

HyperMarket 2. What is the paper for?

Cheaper, faster, at any cost



Founder – Studio Alejandro Cerón, 2010 / 15. Eindhoven-Murcia
Studio Technician – Ontwerpduo, 2014. Eindhoven
Junior Creative / Workshop Head – Studio Nacho Carbonell, 2009 / 2012. Eindhoven.
Extense experience with auto-production processes and research/development of new materials from bio-plastics, metal, bronze, concrete, wood, plaster,
colors and textures.
Internship – Studio Nacho Carbonell, 2009. Eindhoven
Internship – Richard Hutten Studio, 2008. Rotterdam
Junior Creative – Ability Design, 2008 Murcia


Bronze casting Full Process Course
Beeldenstorm, 2009. Eindhoven
Vitra Summer workshop with
Richard Hutten, 2007. Bois-bouchet
MA Industrial Design
Scuola Politecnica Design, 2006 / 07. Milan
BA Product Design
Escuela de Arte y Superior de Diseño,
2003 / 06 + 2007 Murcia
CreaJoven Visual Arts Award
2014. Murcia
Residency at Centro Negra
Research and Contemporary
practice, 2014. Blanca, Murcia
IKEA Prize Public Intervention
Festival Mmod’13, 2013. Murcia
INJUVE Fonts for
Artistic Practice, 2013 Madrid
Residency at GlogauAIR,
2013. Berlin
Leonardo Grant
Professionals Abroad
UCAM, 2008. Murcia


Creativity in Education
UCAM University of Murcia, 2010. Murcia
Presentation at OBS
Design and Architecture Observatory
2010. Murcia